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Casino Group’s single most important distinctive feature is that each of its banners has its own powerful identity and stands in a class by itself – and they complement each other. Each banner has carved out its specific position in every country it serves, and targets pinpointed consumer wants and needs there.
The Group is harnessing this banner portfolio that spans the full spectrum by tailoring it to each customer category, local lifestyles and areas (urban, suburban and rural areas).
It is also customizing each store’s:
- Assortments, services, opening hours, layout and decoration
- Multi-channel solutions
- Permanent upgrades across the board (choice, improvements, revamps, etc.)
- Innovative drive (new sales concepts, new products and services, dedicated areas, etc)
Redefining convenience
Casino Group is leading the way and setting the pace in the convenience retail market – and indeed ranks convenience as one of the core values that is shaping its strategy to map out its product and service range.
Casino started tapping into its time-honed expertise on this front at the turn of the millennium, when it started anticipating and catering to the wants and needs that were emerging around convenience retailing (saving time, a friendly human touch, enjoyable shopping experiences, budget-friendly deals and so forth).
Casino’s brand of convenience has stretched across the supermarket-format spectrum to all its stores, regardless of size.
Convenience stores
Casino Group is constantly introducing new concepts and banners in every country:
- France: Petit Casino, Vival by Casino, Spar, Casino Shop, Monop’, Monop’ Daily, Monop’ Station, Sherpa, Chez Jean, Leader Price Express
- Brazil: Minimercado Extra, Minuto Pão de Açùcar
- Argentina: Mini Libertad
- Colombia: Éxito Express, Carulla Express, Surtimax, Surtimax Aliado
- Uruguay: Devoto Express
- Indian Ocean: Vival by Casino, SNIE, Spar, Douka Bé
Supermarkets
Casino invented the Citymarket concept – small downtown supermarkets carved out around city-dwellers’ preferences (Monoprix, Franprix) – and its Casino Supermarchés add an extensive network of supermarkets spanning France, featuring and selling premium-quality fresh goods with a friendly touch.
The Group is developing this format internationally with banners such as Extra Supermercado in Brazil and Carulla supermarkets in Colombia.
Hypermarkets
In days gone by they stood for mass consumption. But they have changed a lot over the past few years. Here again, the Casino Group was one step ahead of the trend when it radically overhauled its Géant Casino stores. It sized them down into human-scale hypermarkets that are genuinely in touch with their customers.
The Nouveau Marché (new market) concept it recently introduced in its fresh-food aisles is a beautiful example of its efforts to deliver the standards of excellence and service that consumers have been expecting for a long time, inter alia featuring quality fresh produce from local farms (or identified sources), cut and/or prepared on the premises.
Hypermarkets are also establishing their prominent position in international markets, spearheading modern distribution in the fast-growing countries where the Group is active.
Discount stores
Leader Price sells a combination of its own brands and national brands. The ample choice and high quality are contributing to ranking this banner as one of the pace-setters on the French discount store market.
Casino is also active in this segment with powerful brands in Brazil (Assai), and Colombia (Surtimax).
Downstream Casino Convenience Store
E-commerce
Casino Group is the leader in the French non-food e-tailer market with Cdiscount, and has built several grocery e-tailing solutions under its banners: Mescoursescasino.fr, Casinodrive.fr and Monoprix.fr.
Casino is the number-one in this growing segment in Colombia via its banner websites (Exito.com, Carulla.com), and in Brazil, GPA’s subsidiary Nova Pontocom now ranks second in its market.
Multi-channel retailing & omni-channel convenience
Casino Group was the first player on the market to streamline its multi-channel concept, and hone it to perfection. This approach has become an essential component of its vision of convenience and precision retailing.
It has invested massively in this new technology, in order to drive this trailblazing approach, which is now unleashing new value-packed synergies between traditional retailing and e-tailing.
Today, Casino Group is forging ahead in multi-channel retailing – building increasingly more gateways between its distribution networks to provide customers with a total convenience experience empowered by omni-channel technology.
By combining its bricks-and-mortar stores and e-commerce websites into a range of bricks-and-clicks services that allow customers to streamline their shopping experiences, i.e. save time and lead more organized lives. The system covers all the bases and the options complement each others:
- Customers can retrieve their online shopping cart from stores, to save delivery costs. This applies to any purchases ranging from large household appliances (in hypermarkets and supermarkets) to small parcels (in the convenience-store network)
- They can also place orders and track them in real time on a full plethora of digital systems (interactive terminals, e-tailer websites, smartphone and tablet apps, etc)
- They can also collect their shopping from “drive-through” stands (pick it up from store parking lots), and be delivered to their doorstep
- They can also benefit from the development of marketplaces
Handy services, on hand
Casino Group also caters to its customers’ everyday wants and needs with a full range of practical, convenient services in stores and shopping malls.
Food services
Casino Group pioneered self-service dining when it opened its first restaurant in 1967. Today, Casino Cafétéria is a leading banner on its market.
The Group is principally involved in five segments in France, via its dedicated subsidiary Casino Restauration:
- Cafeterias by stores and shopping centers (Casino Cafétéria),
- Theme restaurants (Villa Plancha, À la Bonne Heure, Les comptoirs Casino)
- Takeaway (Coeur de Blé)
- Event catering (St Once)
- Corporate catering (R2C, short for Restauration Collective Casino)
Financial services
Casino Conveniences Crossword
Casino Banque et Services sells financial products (consumer loans) and insurance (automobile, healthcare, pet, etc) at competitive rates. Customers can conveniently take out loans and insurance while they are shopping in any Géant Casino hypermarket and in certain Casino supermarkets and Petit Casino stores.